About Phronesis



n. Practical understanding; wisdom, prudence; sound judgement

Phronesis sits at the intersection of mobile networks and fraud intelligence. Our extensive knowledge and experience allows us to craft practical solutions that others do not see. With this, our clients can feel confident in the decisions they make when validating customers - minimising fraud and assuring their brand integrity.

We understand the challenges of customer validation, and the scale of risk that it represents to businesses. Because of this we act as creative partners with our clients to resolve problems from simple to complex.



James and the Phronesis team have a long history of working in the telecoms space, they have been heavily involved in shaping the global A2P SMS space and moving the industry to one of high standards and compliance.


Whilst on this journey the team began to see the increasing value in the use of unique data that is held inside mobile and telecom operators, this data has the potential to address many of the operational and security challenges facing enterprises when transacting with their customers in a mobile lead environment. Early on we understood most of these enterprises are applying web solutions to a mobile journey, which is based on different technology and consumer behaviour, so their frustrations are borne out of solutions not fit for purpose and a lack of available alternatives.


The question for the Phronesis team was how to provide this unique customer data under a controlled and trusted framework in which the customer has full knowledge and consent of how the data is being used, but in an easy to understand and use format that an enterprise can leverage to make critical business decision. Thus Phronesis was born.


We believe that by combining the knowledge of the Phronesis team in relation to operator data, the high-quality data obtained directly from partnerships with leading mobile network operators and an understanding of the challenges facing today’s enterprise we can create solutions that will make mobile simple, safe and secure once again.

Leadership Team

James Trenholme
Co-Founder & CEO
Matthew Hornsey
Co-Founder & Head of Product
Dr Guillaume Peersman
Head of Technology
Deepti Dawar
Solutions Architect


At Phronesis, we are always on the lookout for talented team members to join us and help deliver our best-in-breed customer validation solutions.

Open Positions

Inside Sales and Marketing

​Entry Level

You will be:

  • Selling our solutions and services to specific market sectors (insurance, fintech, retail and technology)

  • Working with data and lead sourcing methods to identify potential clients

  • Promoting Phronesis ahead of key targeted industry events to secure customer meetings

  • Conducting on-line demonstrations of our solutions for prospective clients, outlining the features and benefits our platform can add to their business

  • Collaborating with sales management to secure new business contracts

  • Account management to nurture long term relationships with clients

Click here to apply

In addition, if you would like to send a speculative CV in for our consideration, we are very interested in talking to people with the following skills;

  • Full Stack Developers

  • Data Science Engineers

  • Business Development

  • Security Specialists

  • Customer Success

Send your CV, with a covering letter to contact@phronesis.net


Contact Us

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© 2020 Phronesis Technologies Ltd   |   contact@phronesis.net   |   Tel: +44 7539 272271

Phronesis Technologies Ltd are registered in the United Kingdom number 10726796